Effective Social Media for Nonprofits

A well-defined social media program can help nonprofits engage their constituency, communicate their mission, and develop relationships with current and prospective donors, volunteers, and passionate supporters without requiring a huge time or financial commitment. Students will learn best practices for an organization aiming to make the most out of their social media marketing efforts. Students will complete a social media audit and walk away with relevant action items to improve the online presence and branding of their non-profit. We will also review key elements of a successful social media strategy. Prerequisites: Students must have a Facebook account and be able to login (they need to know their password). Facebook app installed on a mobile device highly recommended. Students must be familiar with how to navigate the internet and perform basic searches.