Marketing and Communications for Nonprofit Organizations

This course will provide you with solid foundational knowledge of marketing principles for not-for-profit organizations, with a special emphasis on effective owned, earned, social, and paid media to advance your organization and its mission. You will also explore the role of marketing in brand management and linkages with fundraising and overall strategic planning. The concepts presented and discussed are designed for immediate practical implementation, culminating in your ability to plan and implement successful marketing strategies into the future.