Measuring and Tracking Social Media Metrics

Measuring ROI is a critical skill for any marketing professional, yet the social media space provides new measurement challenges and questions. Learn methods for analyzing data and extracting useful information from social media tools and platforms. Understand why listening or conversation mining- is important and how what is learned can be integrated into the business. Best practices, case studies across B2B and B2C brands that have integrated social media into their business plan are discussed. Listening for a crisis before it happens. Listening for the next big idea using existing online tools.