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EXTX 302

Using Social Media for Public Relations and Marketing

  • Class Number: 3875
  • Units: 1.2
  • Fee: $325.00

You will learn how to create achievable public relations and marketing communications objectives, identify and reach influencers, leverage social media as a relationship building tool with key audiences, build and enhance brand awareness, and evaluate campaign outcomes in the online world. Reach traditional journalists and key bloggers. Learn how and why people use certain media to fulfill communication needs. Drawing on case studies and interactive class projects, participants will discover how innovative organizations are using social media to reach audiences in ways you never imagined.

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Notes:

This course takes place 100% online via BlackBoard. Students can expect to spend a total of 12 hours to complete the modules in BlackBoard during September 2 - September 16, 2022.

Late Registration

Meeting Times


September 2, 2022 - September 16, 2022

Instructor

Francia Hinrichs

Location

WEB-ASYNCH
ONLINE CAMPUS

XONLINE

Questions

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