You will learn how to create achievable public relations and marketing communications objectives, identify and reach influencers, leverage social media as a relationship building tool with key audiences, build and enhance brand awareness, and evaluate campaign outcomes in the online world. Reach traditional journalists and key bloggers. Learn how and why people use certain media to fulfill communication needs. Drawing on case studies and interactive class projects, participants will discover how innovative organizations are using social media to reach audiences in ways you never imagined.
This course takes place 100% online via Canvas. Students can expect to spend a total of 12 hours to complete the modules in Canvas during February 6- February 19, 2023.
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