Stay current with the latest marketing trends and gain the skills and knowledge to become an effective social media professional with a comprehensive, innovative online program designed for working adults.
The San Francisco Bay Area is home to social commerce giants like Facebook, Twitter, Yelp, and YouTube, and all companies – local, regional, and national – are hiring social media professionals to assist with the growing online demand from their customers. In fact, job postings for social media positions on LinkedIn have grown a record 1,357% since 2010. The need for professionals specializing in social media is rapidly increasing, and there’s no better time to hone your marketing expertise to meet this emerging market.
Whether you want to jump-start your career in social media or just want to incorporate new marketing techniques and skills into your current position, Cal State East Bay’s Online Social Media Marketing Certificate Program provides you with the necessary training in the practical and strategic components of social media marketing.
Selected as a "Best in the West" college by The Princeton Review
Led by experienced social media and online marketing practitioners
Ranked as No. 3 Among California's Best Online Colleges
Becoming a social media expert involves active participation and not just theory, and that’s why you’ll receive dynamic training to learn current best practices for using social platforms to market effectively and achieve results for your business, employer, or personal career goals.
By taking advantage of this unique program, you will gain a comprehensive understanding of social media marketing from responding to negative commentary to building your company’s brand and measuring efforts. You’ll enjoy interactive online courses that impart the knowledge, experience, and practical skills you’ll need as a social media professional.
You may be familiar with using social media for personal networking, but leveraging it to support business strategy takes formal training and specialized knowledge. As a social media expert, you’ll be in charge of maintaining a social media presence on a global level—implementing social media marketing campaigns, creating engaging and dynamic content, generating web traffic, leads and sales, developing brand awareness, monitoring social media profiles, and analyzing reports.
As a Cal State East Bay graduate, you’ll leave the program equipped to think strategically about social media.
By earning your Certificate in Social Media Marketing, you’ll be prepared for a variety of professional social media roles including social media manager, social media strategist, online community manager, social media marketing coordinator, blogger, copywriter, consultant, analyst, and more.
The top three industries for social media managers include administrative and support and waste management and remediation services; professional, scientific, and technical services; and information.
- QCEW Employees - Emsi
The national median salary for advertising, marketing, promotions, public relations, and sales managers is $129,090.
- QCEW Employees - Emsi
86% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
-Social Media Examiner, 2020 Social Media Marketing Industry Report
Whether you’re pursing your next career or enhancing your current one, Cal State East Bay’s Online Social Media Marketing Certificate Program provides you with the knowledge and skills to take your marketing abilities to the next level by expanding your reach to a whole new audience.
Gain the knowledge and expertise to take your marketing skills to the next level.
As a Cal State East Bay graduate, you’ll leave the program equipped to think strategically about social media, layer social media initiatives into corporate communications, and tie everything back to your company’s bottom line. In fact, at the core of the program’s curriculum is an opportunity to research, develop, and write a social media strategy plan for your current business, start-up idea, or non-profit. With hands-on experience under your belt, you’ll not only boost your resume but also possess the competitive edge to stand out in any organization.
By participating in this program, I have solidified myself as a Social Media Marketing professional by learning best practices and expanding my understanding of various social media platforms.
In the program, we not only look at outside businesses but our own as well. Having that assistance from professionals in the industry was invaluable and truly helped me learn more about my business and how to help others. Completing the program has given me the confidence to apply to social media positions.
By successfully completing the Social Media Marketing program, you’ll have the skills to:
The Social Media Marketing Certificate Program is conveniently offered online.
EXTX 301 Creating Social Media Marketing Campaigns |
EXTX 302 Using Social Media for Public Relations and Marketing |
EXTX 303 Writing Social Media Content |
EXTX 304 Measuring and Tracking Social Media Metrics |
EXTX 305 Reputation Management, Crisis Communications and Legal Issues of Social Media |
EXTX 306 Social Media Practicum Strategy and Plan Development |
No application is needed to enter the program. You may enroll in any class at any time. The only exception is the final “Social Media Practicum” class, which requires the successful completion of all other classes to ensure your understanding of social media best practices. Exceptions require instructor approval.
Admission to the Online Social Media Marketing Certificate Program is open to any interested student who can satisfactorily complete the program coursework. If you’re not quite ready to commit to the full program, individual courses can be taken without formal admission to the certificate program.
Since this program is held entirely online, you should be comfortable using both a computer and popular social media networks like Facebook, Instagram, and Twitter.
At Cal State East Bay, we pride ourselves on putting students first, from the moment you inquire until you graduate. We hope you've found answers to your questions in this support center, but if not, please get in touch.
Area of study: Certificate in Social Media Marketing
Ideal for: Communication managers and marketing professionals with a desire to get ahead and stay current with technological trends
Business owners and entrepreneurs needing to increase their skills and their potential for success using current social media best practices
Program format: Online
Number of courses: 6 courses
Program length: 1 semester (4 months)
Tuition cost: $2,000 (Tuition fees are subject to change at any time.) Forever Pioneer discount is available for Cal State East Bay alumni.
Please let us know if we can answer any questions about the Social Media Marketing program. Many answers can also be found in our online Support Center.