Gain the skills and knowledge to succeed in a global marketplace through a flexible, fully online program custom-made for active professionals.
Complete your Bachelor in Business Administration (BSBA) degree and develop a clear understanding of the tools, technologies, communication techniques, and ethics required to succeed in business today.
The first AACSB-accredited Online Business Administration Degree Completion Program offered by a California university, the BSBA at East Bay is a fully online asynchronous program offered through the College of Business and Economics and provides the knowledge and skills necessary to understand the changing global business environment and prepare you for success in your career.
Go further with a degree from an AACSB-accredited university
Ranked among the Top Consensus Best Value Online Schools for 2023
Accredited by the Western Association of Schools and Colleges
The BSBA online degree program at Cal State East Bay is surprisingly achievable and especially convenient for busy working adults like you. You will receive the same dynamic education and walk away with the same diploma as if you were taking classes on campus.
The program’s flexible three semesters per year system makes it possible to earn your online degree at your own pace. You can even accelerate your degree progress by attending classes year-round. You'll enjoy a personal, student-centered learning experience, with professors who are experts in the field of business and available to support you every step of the way.
I finished my degree faster than if I would have taken classes on campus, and my degree allows me to apply for positions I couldn’t have before.
If you have a really busy lifestyle and are motivated enough to take classes online, it is the way to complete your schooling. I lived far away from the Hayward campus, so having the online option also saved me gas and drive time to get to class.
Earning your BSBA prepares you for a career in accounting, sales, finance, retail, manufacturing, human resources, public administration, marketing, management, information technology management, and more. You will also leave well-prepared to follow your goals into entrepreneurship. In fact, several graduates of the program have gone on to create their own start-up and consulting businesses.
Overall employment in business and financial occupations is projected to grow faster than the average for all occupations from 2022 to 2032, adding about 911,400 new jobs.
—U.S. Bureau of Labor Statistics
Median salaries can range from $104,900 for administrative services managers to $136,350 per year for human resources managers to $206,680 for chief executives.
—U.S. Bureau of Labor Statistics
Bachelor’s degree-holders can expect to earn 84 percent more over a lifetime than someone with only a high school diploma.
—The College Payoff report by Georgetown University
During your experience at East Bay, you’ll acquire skills that are relevant to almost any career and gain the qualifications to perform in a variety of leadership positions in the private, public, and nonprofit sectors. And if you'd like to continue your education in the future, obtaining your BSBA from an accredited university opens the door to pursue your MBA degree or qualify for other graduate programs.
Here’s what some Cal State East Bay BSBA graduates have to say about the program:
I didn't expect this program to be as fulfilling as it was. I expected to miss actually being on campus in a classroom setting, yet I truly enjoyed doing this online program. It allowed me to study when my schedule permitted, as well as being able to communicate with the professor and other students in class.
I already have a successful career. Still, I believe there were some previously unavailable opportunities that are now open because I completed the degree. Far more importantly, being able to apply newfound knowledge from the program to my job as I learned made me far more effective as a worker and manager.
Learn to identify and communicate the variety of risks and opportunities of doing business in a global environment.
Gain the knowledge necessary to identify and evaluate ethical issues and articulate defensible resolutions for practical situations involving financial issues, human resource management, and marketing.
Identify, analyze, and solve complex business problems using appropriate technological and analytical tools.
Develop your communication skills and teamwork ability.
Demonstrate knowledge in management areas including computer information systems, accounting, marketing, economics, finance, management, and management science.
The BSBA Program is structured around a set of core courses, enabling you to develop general business perspective and skills. The program currently offers concentrations in Accounting, Finance, General Management, Human Resources Management & Organizational Behavior, Information Technology Management (ITM), Marketing Management, and Operations and Supply Chain Management .
The major consists of 54 semester units.
Please consult an advisor in the BSBA Online Program in the College of Business and Economics for clarification and interpretation of their major requirements.
Major Requirements |
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Lower division core requirements (see Admission for more details) |
Upper division core requirements |
Requirements for any chosen “Concentration” |
Upper Division Core Requirements (33 semester units) |
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MGMT 385 or ECON 385 Multinational Business or Global Economic Analysis (3)* |
BUS 335 Communications in Team Building (3), substitute either MGMT 408 or MKTG 445 |
ECON 380 Managerial Economics & Business Strategy (3) |
FIN 300 Financial Management (3) |
ITM 300 Information Technology Management (3)** |
MGMT 300 Business & Professional Ethics (3)** |
MGMT 310 Organizational Behavior (3) |
MGMT 350 Decision Science (3) |
MGMT 360 Operations Management (3) |
MGMT 370 Business, Government & Society (3)** |
MKTG 300 Marketing Principles (3) |
MGMT 499 Seminar in Strategic Business Management (3) |
*Neither MGMT 385 nor ECON 385 can be used as an elective for any BSBA concentrations.
**ITM 300, MGMT 300 and MGMT 370 are not required for the Concentration in Accounting.
The coursework in the accounting concentration prepares students for accounting, auditing, or tax positions in public accounting firms, corporations, government agencies, or non-profit organizations. It is a rigorous accounting program that provides students the required education units to qualify for the Certified Public Accountants (CPA) exam. The program focuses on the knowledge of the U.S. financial reporting and auditing standards, federal taxation, business laws and regulations, and accountants’ professional responsibilities. It also enables students to develop professional communication and collaborative teamwork skills. The following courses are offered currently to complete this concentration:
Required Courses |
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ACCT 311 Intermediate Financial Accounting I (3) |
ACCT 312 Intermediate Financial Accounting II (3) |
ACCT 321 Auditing I (3) |
ACCT 325 Accounting Ethics (3) |
ACCT 331 Federal Taxation for Individuals (3) |
ACCT 340 Accounting Information (3) |
ACCT 370 Accounting for Governmental and Not-for-Profit Entities (3) |
ACCT 411 Advanced Financial Accounting (3) |
Required Elective: ACCT 431, or substitution approved by the Department Chair. |
Please note that many courses are sequential, and the prerequisites are enforced for this concentration. Some Accounting courses are only offered once per year. Please check with your BSBA Online advisor to find out when each Accounting course is offered, and for schedule planning assistance.
The concentration in finance is designed to prepare you for a career in the financial management of business firms, banks, related financial institutions, investment banking, investment management, and securities brokerage. In addition to the development of a theoretical basis of decision-making, coursework emphasizes experience in solving the problems that face you as financial manager. The following courses are offered currently to complete this concentration:
Required Courses |
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FIN 405 Corporate Finance (3) - Only offered in Spring |
FIN 420 Investment Analysis (3) - Only offered in Fall |
Elective Courses: 12 semester units; select four electives |
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FIN 410 Problems in Corporate Finance (3) |
FIN 430 Derivatives Markets (3) |
FIN 435 Risk Management in Financial Institutions (3) |
FIN 445 Financial Modeling (3) |
FIN 460 International Business Finance (3) |
FIN 470 Entrepreneurial Finance (3) |
FIN 475 Adv. Investment Analysis & Ethics (3) |
FIN 480 Real Estate Finance (3) |
FIN 482 Real Estate Valuation (3) |
FIN 497 Seminar in Financial Theory (3) |
The concentration in general management allows breadth of study in business fields. Students can choose 18 semester units of upper division elective courses offered by the College of Business and Economics (excluding ECON 300, ECON 385, BUS 385, MKTG 305) that meet their needs, interests, and career goals. Courses must be drawn from at least two different subject areas. Subject Areas: Economics (ECON), Finance (FIN), Human Resources & Organizational Behavior (MGMT), Information Technology Management (ITM), Operations & Supply Chain (MGMT), Marketing (MKTG).
The coursework in the Human Resources Management/Organizational Behavior (HRM/OB) concentration centers on how firms can best utilize their most critical resource, their employees, to create a work environment that promotes excellence. It prepares students for careers in HRM and also general management by providing a depth of knowledge in HRM functions, and also a breadth in the soft skills necessary for effective leadership, in a variety of organizations. Coursework is concerned with recruiting and selecting the best employees, determining fair compensation, learning how to comply with employment laws, performance management, people analytics, negotiations, leadership, creativity, and managing diverse teams. The following courses are offered currently to complete this concentration:
Required Courses |
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MGMT 312 Human Resources Management (3) - Only offered in Fall |
Elective Courses: 15 semester units; select five electives |
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MGMT 311 Managing Diversity in the 21st Century Workplace (3) |
MGMT 314 Leadership and Management (3) |
MGMT 316 Training and Development (3) |
MGMT 318 Employee Relations and Employment Law (3) |
MGMT 320 Negotiation and Conflict Management (3) |
MGMT 400 Seminar on Special Topics in Human Resource Management & Organizational Behavior (3) |
MGMT 402 Managing the Global Workplace (3) |
MGMT 404 Staffing and Talent Management (3) |
MGMT 406 Compensation and Reward Systems (3) |
MGMT 408 HR Analytics (3) |
This concentration prepares the graduate for management positions in the IT (information technology) industry. With the emergence of technology such as the Internet, ERP systems and wireless communication, IT applications are now a fundamental and organic component of every business discipline. This concentration gives you a comprehensive overview of these applications in different functional areas of an organization such as accounting/finance, marketing, manufacturing, distribution and human resource management. As a graduate of this concentration, you would have a solid understanding of IT applications in different areas of business, how they embed within their respective business processes and add value to them. The following courses are offered currently to complete this concentration:
Required Courses |
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ITM 330 Business Applications Programming (3) - Only offered in Fall |
ITM 331 Database Management Systems (3) - Only offered in Spring |
Elective Courses: 12 semester units; select four electives |
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ITM 332 Business Data Communication (3) |
ITM 336 Information Systems Development and Management (3) |
ITM 338 E-Business Technology & Management (3) |
ITM 440 Business Intelligence Systems (3) |
ITM 442 Healthcare Information Systems (3) |
ITM 446 Information Security (3) |
ITM 448 Information Systems Analytics (3) |
ITM 449 Advanced Topics in Information Technology (3) |
The task of marketing is to help an organization create and maintain satisfying relationships with its important customers. Students completing the coursework in the Marketing Management concentration acquire the knowledge and skills necessary to understand the needs of customers and the market, to design effective marketing strategies, and to successfully implement and monitor the chosen marketing program. Global competition coupled with technological advances forces both for-profit and nonprofit organizations to revitalize the marketing function for their success. The growing awareness of the importance of marketing has led to an increase in the number of marketing positions available. The concentration prepares students for careers in advertising and promotion, brand and product management, sales and sales management, retailing, non-profit, international marketing, marketing research, new product planning, marketing logistics and public relations.
Required Courses |
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MKTG 310 Marketing Research (3) - Only offered in Fall |
MKTG 314 Consumer Behavior (3) - Only offered in Spring |
MKTG 440 Marketing Strategy (3) - Only offered in Spring |
Elective Courses: 9 semester units; select three electives |
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MKTG 312 Marketing Analytics (3) |
MKTG 415 Corporate Communications (3) |
MKTG 420 Product, Service and Brand Management (3) |
MKTG 424 Sales Management (3) |
MKTG 425 Business-to-Business Marketing (3) |
MKTG 426 Advertising and Promotion Management (3) |
MKTG 427 Digital Marketing and Social Media (3) |
MKTG 430 International Marketing (3) |
MKTG 432 Marketing for New Ventures (3) |
MKTG 434 Social and Digital Media Analytics (3) |
MKTG 497 Seminar in Selected Marketing Topics (3) |
This concentration is designed to prepare students to manage all the aspects of a firm’s operations and supply chain functions in order to increase its efficiency and effectiveness, improve quality and eliminate waste of resources. This concentration covers purchasing and management of the material resources in the supply chain process and distribution network, production and operations management within the firm, project management, service operations, and quality management. The following courses are offered currently to complete this concentration:
Required Courses |
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MGMT 362 Service Operations Management (3) - Only offered in Fall |
MGMT 364 Global Supply Chain Management (3) - Only offered in Spring |
Elective Courses: 12 semester units; select four electives |
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MGMT 365 Enterprise Resource Planning & Control (3) |
MGMT 366 Logistics Management (3) |
MGMT 368 Quality & Process Improvement (3) |
MGMT 369 Supply Management and E-Commerce (3) |
MGMT 450 Project Management (3) |
MGMT 455 Supply Chain Data Analytics (3) |
MGMT 460 Healthcare Operations Management (3) |
MGMT 465 Emerging Tech in Operations (3) |
In addition to major requirements, you must also complete University requirements for graduation, which are described in the Baccalaureate Degree Requirements chapter in the University Catalog. These include:
The BSBA Online Degree Completion Program is offered completely online, in an asynchronous format. As a student in the program, you’ll enjoy the options of using chat rooms, audio streaming, video clips, simulations, and other electronic tools offered through Canvas and other platforms.
A number of renowned faculty in the "Best in the West" College of Business and Economics will be teaching in the BSBA online degree completion program. Faculty include (but are not limited to) the following experts:
To apply to the Bachelor of Science in Business Administration program, visit Cal State Apply.
The application deadlines vary depending on the semester you plan to enter into the program. Please review the Application Information and Deadlines table below.
Semester | Application Deadline | Transcripts & Other Documents Due |
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Fall 2025 | 10/1/24-2/15/25 | 2/28/25 |
For international students, please refer to our International Application and Documents Deadlines.
You must complete at least four out of seven of the following requirements before being admitted into the program.
Note: You may complete the remaining lower division major requirements concurrently at a community college, while enrolled in our program. You may also satisfy requirements from credit awarded for external examinations, including the College-Level Examination Program, the International Baccalaureate, the College Board Advanced Placement Tests, and the Defense Language Proficiency Test.
Lower division Business core requirements (minimum grade required "C-"): |
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ACCT 210 Introduction to Financial Accounting (3) |
ACCT 215 Introduction to Managerial Accounting (3) |
ACCT 220 Legal Environment of Business (3) |
ECON 200 Principles of Microeconomics (3) |
ECON 205 Principles of Macroeconomics (3) |
MATH 180 or MATH 130 or MATH 110 Business Calculus (3) or Calculus I (3) or Finite Math |
STAT 110 or STAT 100 Elements of Statistics for Bus. & Econ. (3) or Elements of Statistics & Probability (3) |
All of the lower division General Education requirements. Please note: No exceptions will be made if you are missing any of the "Golden Four" (A1, A2, A3, B4), or G.E. Area B3 Science Lab.
All minimum Cal State East Bay junior level transfer requirements.
In order to be accepted at Cal State East Bay into the BSBA Online Degree Completion Program, you must:
At Cal State East Bay, we pride ourselves on putting students first, from the moment you inquire until you graduate. We hope you've found answers to your questions in this support center, but if not, please get in touch.
Area of study: Bachelor of Science in Business Administration
Ideal for: Working adults who want flexibility and convenience; Students at community colleges, especially those already taking online courses, who wish to extend their education online
Program format: Online
Number of courses: Varies
Program length: Dependent on number of units needed to complete degree
Tuition costs: $433 per unit (Tuition fees are subject to change at any time.)
Please let us know if we can answer any questions about the Bachelor of Science in Business Administration (BSBA) program. Many answers can also be found in our online Support Center.