Drive Your Career Forward
Complete your Bachelor in Business Administration (BSBA) degree and develop a clear understanding of the tools, technologies, communication techniques, and ethics required to succeed in business today.
The first AACSB-accredited Online Business Administration Degree Completion Program offered by a California university, the BSBA at East Bay is a fully online asynchronous program offered through the College of Business and Economics and provides the knowledge and skills necessary to understand the changing global business environment and prepare you for success in your career.
Fully Accredited
Go further with a degree from an AACSB-accredited university
Ranked among the Top Consensus Best Value Online Schools for 2023
WASC Accredited
Accredited by the Western Association of Schools and Colleges
Set Your Own Pace
The BSBA online degree program at Cal State East Bay is surprisingly achievable and especially convenient for busy working adults like you. You will receive the same dynamic education and walk away with the same diploma as if you were taking classes on campus.
The program’s flexible three semesters per year system makes it possible to earn your online degree at your own pace. You can even accelerate your degree progress by attending classes year-round. You'll enjoy a personal, student-centered learning experience, with professors who are experts in the field of business and available to support you every step of the way.
I finished my degree faster than if I would have taken classes on campus, and my degree allows me to apply for positions I couldn’t have before.
If you have a really busy lifestyle and are motivated enough to take classes online, it is the way to complete your schooling. I lived far away from the Hayward campus, so having the online option also saved me gas and drive time to get to class.
With a BSBA from an accredited university, you'll have a myriad of professional opportunities in the business world.
Find out more about the career options that await you. »
Learn more about other programs offered through the College of Business and Economics.
A Wide Range of Opportunities
Earning your BSBA prepares you for a career in accounting, sales, finance, retail, manufacturing, human resources, public administration, marketing, management, information technology management, and more. You will also leave well-prepared to follow your goals into entrepreneurship. In fact, several graduates of the program have gone on to create their own start-up and consulting businesses.
Earning your BSBA prepares you for a variety of careers »
Occupational Trends
Overall employment in business and financial occupations is projected to grow faster than the average for all occupations from 2022 to 2032, adding about 911,400 new jobs.
—U.S. Bureau of Labor Statistics
Median salaries can range from $104,900 for administrative services managers to $136,350 per year for human resources managers to $206,680 for chief executives.
—U.S. Bureau of Labor Statistics
Bachelor’s degree-holders can expect to earn 84 percent more over a lifetime than someone with only a high school diploma.
—The College Payoff report by Georgetown University
You, a Well-Rounded Business Professional
During your experience at East Bay, you’ll acquire skills that are relevant to almost any career and gain the qualifications to perform in a variety of leadership positions in the private, public, and nonprofit sectors. And if you'd like to continue your education in the future, obtaining your BSBA from an accredited university opens the door to pursue your MBA degree or qualify for other graduate programs.
Graduate Testimonials
Here’s what some Cal State East Bay BSBA graduates have to say about the program:
I didn't expect this program to be as fulfilling as it was. I expected to miss actually being on campus in a classroom setting, yet I truly enjoyed doing this online program. It allowed me to study when my schedule permitted, as well as being able to communicate with the professor and other students in class.
I already have a successful career. Still, I believe there were some previously unavailable opportunities that are now open because I completed the degree. Far more importantly, being able to apply newfound knowledge from the program to my job as I learned made me far more effective as a worker and manager.
Here’s what you should expect to achieve as a student in the BSBA program:
Learn to identify and communicate the variety of risks and opportunities of doing business in a global environment.
Gain the knowledge necessary to identify and evaluate ethical issues and articulate defensible resolutions for practical situations involving financial issues, human resource management, and marketing.
Identify, analyze, and solve complex business problems using appropriate technological and analytical tools.
Develop your communication skills and teamwork ability.
Demonstrate knowledge in management areas including computer information systems, accounting, marketing, economics, finance, management, and management science.
Business Training with Real-World Possibilities
The BSBA Program is structured around a set of core courses, enabling you to develop general business perspective and skills. The program currently offers concentrations in Accounting, Finance, General Management, Human Resources Management & Organizational Behavior, Information Technology Management (ITM), Marketing Management, and Operations and Supply Chain Management .
The Business Administration Online Major
Please consult an advisor in the BSBA Online Program in the College of Business and Economics for clarification and interpretation of their major requirements.
| Major Requirements |
|---|
| Lower division core requirements (see Admission for more details) |
| Upper division core requirements |
| Requirements for any chosen “Concentration” |
| Upper Division Core Requirements (33 semester units) |
|---|
| MGMT 385 or ECON 385 Multinational Business or Global Economic Analysis (3)*+ |
| ECON 380 Managerial Economics & Business Strategy (3) |
| FIN 300 Financial Management (3) |
| ITM 300 Information Technology Management (3)** |
| MGMT 300 Business & Professional Ethics (3)** |
| MGMT 310 Organizational Behavior (3) |
| MGMT 350 Decision Science (3) |
| MGMT 360 Operations Management (3) |
| MGMT 370 Business, Government & Society (3) |
| MKTG 300 Marketing Principles (3) |
| MGMT 499 Seminar in Strategic Business Management (3) |
+Accounting concentration students may substitute MGMT 370 for ECON/MGMT 385, to double count for the GE Sustainability Overlay
*Neither MGMT 385 nor ECON 385 can be used as an elective for any BSBA concentrations.
**ITM 300 and MGMT 300 are not required for the Concentration in Accounting.
Concentration in Accounting
The coursework in the accounting concentration prepares students for accounting, auditing, or tax positions in public accounting firms, corporations, government agencies, or non-profit organizations. It is a rigorous accounting program that provides students the required education units to qualify for the Certified Public Accountants (CPA) exam. The program focuses on the knowledge of the U.S. financial reporting and auditing standards, federal taxation, business laws and regulations, and accountants’ professional responsibilities. It also enables students to develop professional communication and collaborative teamwork skills. The following courses are offered currently to complete this concentration:
| Required Courses |
|---|
| ACCT 311 Intermediate Financial Accounting I (3) |
| ACCT 312 Intermediate Financial Accounting II (3) |
| ACCT 321 Auditing I (3) |
| ACCT 325 Accounting Ethics (3) |
| ACCT 331 Federal Taxation for Individuals (3) |
| ACCT 340 Accounting Information (3) |
| ACCT 370 Accounting for Governmental and Not-for-Profit Entities (3) |
| ACCT 411 Advanced Financial Accounting (3) |
| Required Elective: ACCT 431, or substitution approved by the Department Chair. |
Please note that many courses are sequential, and the prerequisites are enforced for this concentration. Some Accounting courses are only offered once per year. Please check with your BSBA Online advisor to find out when each Accounting course is offered, and for schedule planning assistance.
Concentration in Finance
The concentration in finance is designed to prepare you for a career in the financial management of business firms, banks, related financial institutions, investment banking, investment management, and securities brokerage. In addition to the development of a theoretical basis of decision-making, coursework emphasizes experience in solving the problems that face you as financial manager. The following courses are offered currently to complete this concentration:
| Required Courses |
|---|
| FIN 405 Corporate Finance (3) - Only offered in Spring |
| FIN 420 Investment Analysis (3) - Only offered in Fall |
| Elective Courses: 9 semester units; select three electives |
|---|
| FIN 410 Problems in Corporate Finance (3) |
| FIN 430 Derivatives Markets (3) |
| FIN 435 Risk Management in Financial Institutions (3) |
| FIN 445 Financial Modeling (3) |
| FIN 460 International Business Finance (3) |
| FIN 470 Entrepreneurial Finance (3) |
| FIN 475 Adv. Investment Analysis & Ethics (3) |
| FIN 480 Real Estate Finance (3) |
| FIN 482 Real Estate Valuation (3) |
| FIN 497 Seminar in Financial Theory (3) |
Concentration in General Management
The concentration in general management allows breadth of study in business fields. Students can choose 15 semester units of upper division elective courses offered by the College of Business and Economics (excluding ECON 300, ECON 385, BUS 385, MKTG 305) that meet their needs, interests, and career goals. Courses must be drawn from at least two different subject areas. Subject Areas: Economics (ECON), Finance (FIN), Human Resources & Organizational Behavior (MGMT), Information Technology Management (ITM), Operations & Supply Chain (MGMT), Marketing (MKTG).
Concentration in Human Resources Management and Organizational Behavior
The coursework in the Human Resources Management/Organizational Behavior (HRM/OB) concentration centers on how firms can best utilize their most critical resource, their employees, to create a work environment that promotes excellence. It prepares students for careers in HRM and also general management by providing a depth of knowledge in HRM functions, and also a breadth in the soft skills necessary for effective leadership, in a variety of organizations. Coursework is concerned with recruiting and selecting the best employees, determining fair compensation, learning how to comply with employment laws, performance management, people analytics, negotiations, leadership, creativity, and managing diverse teams. The following courses are offered currently to complete this concentration:
| Required Courses |
|---|
| MGMT 312 Human Resources Management (3) - Only offered in Fall |
| Elective Courses: 12 semester units; select four electives |
|---|
| MGMT 311 Managing Diversity in the 21st Century Workplace (3) |
| MGMT 314 Leadership and Management (3) |
| MGMT 316 Training and Development (3) |
| MGMT 318 Employee Relations and Employment Law (3) |
| MGMT 320 Negotiation and Conflict Management (3) |
| MGMT 400 Seminar on Special Topics in Human Resource Management & Organizational Behavior (3) |
| MGMT 402 Managing the Global Workplace (3) |
| MGMT 404 Staffing and Talent Management (3) |
| MGMT 406 Compensation and Reward Systems (3) |
| MGMT 408 HR Analytics (3) |
Concentration in Information Technology Management (ITM)
This concentration prepares the graduate for management positions in the IT (information technology) industry. With the emergence of technology such as the Internet, ERP systems and wireless communication, IT applications are now a fundamental and organic component of every business discipline. This concentration gives you a comprehensive overview of these applications in different functional areas of an organization such as accounting/finance, marketing, manufacturing, distribution and human resource management. As a graduate of this concentration, you would have a solid understanding of IT applications in different areas of business, how they embed within their respective business processes and add value to them. The following courses are offered currently to complete this concentration:
| Required Courses |
|---|
| ITM 330 Business Applications Programming (3) - Only offered in Fall |
| ITM 331 Database Management Systems (3) - Only offered in Spring |
| Elective Courses: 9 semester units; select three electives |
|---|
| ITM 332 Business Data Communication (3) |
| ITM 336 Information Systems Development and Management (3) |
| ITM 338 E-Business Technology & Management (3) |
| ITM 440 Business Intelligence Systems (3) |
| ITM 442 Healthcare Information Systems (3) |
| ITM 446 Information Security (3) |
| ITM 448 Information Systems Analytics (3) |
| ITM 449 Advanced Topics in Information Technology (3) |
Concentration in Marketing Management
The task of marketing is to help an organization create and maintain satisfying relationships with its important customers. Students completing the coursework in the Marketing Management concentration acquire the knowledge and skills necessary to understand the needs of customers and the market, to design effective marketing strategies, and to successfully implement and monitor the chosen marketing program. Global competition coupled with technological advances forces both for-profit and nonprofit organizations to revitalize the marketing function for their success. The growing awareness of the importance of marketing has led to an increase in the number of marketing positions available. The concentration prepares students for careers in advertising and promotion, brand and product management, sales and sales management, retailing, non-profit, international marketing, marketing research, new product planning, marketing logistics and public relations.
| Required Courses |
|---|
| MKTG 310 Marketing Research (3) - Only offered in Fall |
| MKTG 314 Consumer Behavior (3) - Only offered in Spring |
| MKTG 440 Marketing Strategy (3) - Only offered in Spring |
| Elective Courses: 6 semester units; select two electives |
|---|
| MKTG 312 Marketing Analytics (3) |
| MKTG 415 Corporate Communications (3) |
| MKTG 420 Product, Service and Brand Management (3) |
| MKTG 424 Sales Management (3) |
| MKTG 425 Business-to-Business Marketing (3) |
| MKTG 426 Advertising and Promotion Management (3) |
| MKTG 427 Digital Marketing and Social Media (3) |
| MKTG 430 International Marketing (3) |
| MKTG 432 Marketing for New Ventures (3) |
| MKTG 434 Social and Digital Media Analytics (3) |
| MKTG 497 Seminar in Selected Marketing Topics (3) |
*An introductory course in Psychology is strongly recommended. It may also satisfy lower division G.E. requirements.
Concentration in Operations and Supply Chain Management
This concentration is designed to prepare students to manage all the aspects of a firm’s operations and supply chain functions in order to increase its efficiency and effectiveness, improve quality and eliminate waste of resources. This concentration covers purchasing and management of the material resources in the supply chain process and distribution network, production and operations management within the firm, project management, service operations, and quality management. The following courses are offered currently to complete this concentration:
| Required Courses |
|---|
| MGMT 362 Service Operations Management (3) - Only offered in Fall |
| MGMT 364 Global Supply Chain Management (3) - Only offered in Spring |
| Elective Courses: 9 semester units; select three electives |
|---|
| MGMT 365 Enterprise Resource Planning & Control (3) |
| MGMT 366 Logistics Management (3) |
| MGMT 368 Quality & Process Improvement (3) |
| MGMT 369 Supply Management and E-Commerce (3) |
| MGMT 450 Project Management (3) |
| MGMT 455 Supply Chain Data Analytics (3) |
| MGMT 460 Healthcare Operations Management (3) |
| MGMT 465 Emerging Tech in Operations (3) |
Other Degree Requirements
In addition to major requirements, you must also complete University requirements for graduation, which are described in the Baccalaureate Degree Requirements chapter in the University Catalog. These include:
- The General Education-Breadth requirements
- The U.S. history, U.S. Constitution, and California state and local government requirement
- The University Writing Skills requirement
- The residence, unit, and grade point average requirements
Program Format
The BSBA Online Degree Completion Program is offered completely online, in an asynchronous format. As a student in the program, you’ll enjoy the options of using chat rooms, audio streaming, video clips, simulations, and other electronic tools offered through Canvas and other platforms.
A number of renowned faculty in the "Best in the West" College of Business and Economics will be teaching in the BSBA online degree completion program. Faculty include (but are not limited to) the following experts:
Ekin Alakent
I believe that we can only learn when we are interested in something. My goal is to raise interest and facilitate learning by providing necessary foundation and tools.
Ekin Alakent is an assistant professor of management at the College of Business and Economics. Professor Alakent was born in Izmir, Turkey and lived there until 2002. She received her doctorate degree from the University of Texas at Dallas in 2006. She taught at the University of Texas at Arlington and Chapman University in Orange, CA before she joined faculty here at Cal State East Bay in 2008. Her research interests focus on organizational restructuring, emerging markets, and corporate political strategies. Her articles have appeared in such journals as Journal of Managerial Issues, Journal of Management Studies, Strategic Management Review, Business and Society and the Journal of Strategy and Management. She is living in Alameda, CA with her husband and two sons.
Sandip Basu
Learning comes more from challenging and discovering than knowing and remembering.
Dr. Sandip Basu has been at Cal State East Bay since Fall 2007 and has taught undergraduate and graduate courses on strategic management, social responsibility, and innovation. His research examines phenomena such as external venturing, new venture creation, social entrepreneurship, and strategic renewal, and has been published in leading management journals.
Dr. Basu has a Ph.D. in Strategic Management from the University of Washington, Seattle. He earlier completed an undergraduate degree in Mechanical Engineering and an MBA from reputed schools in India. He has spent several years working in the foods, beverages, and metals industries in diverse management roles related to manufacturing operations, equipment purchasing, and project implementation. Dr. Basu constantly strives to draw on his “real-world” experience in teaching and research.
Eric Fricke
Eric Fricke, Ph.D. has nearly 25 years of industry experience. In addition to being an assistant professor of finance, Fricke previously served as director of Corporate Planning and Development for Emerson Electric where he managed strategic planning, acquisitions, business development, and product marketing functions of material handling equipment for automotive and restaurant industries. Fricke has been published in numerous publications, including the Journal of Financial Services Research, Journal of Academy of Business and Economics, International Research Journal of Applied Finance, and Advances in Financial Planning and Forecasting. Fricke was named Delta Sigma Pi Bay Area Region Chapter Advisor of the Year in 2012.
Mehmet Goktan
Grasping the intuition of a financial formula and putting it to words is much more difficult and rewarding than merely solving it numerically.
Professor Sinan Goktan received his Bachelor of Science degree in Mechanical Engineering from Istanbul Technical University in Istanbul, Turkey in 2000, his MBA degree with concentration in finance from the University of North Texas in 2002, and his Ph.D. degree in finance from The University of Texas at Dallas in 2008. He joined California State University, East Bay in Fall 2008 as an assistant professor of Finance. At CSUEB, he has had a rewarding teaching experience. Selected with the votes of the students within the honors program, in 2013, he was given a “Certificate of Appreciation for the Outstanding Instruction”. His research papers have been published and/or accepted for publication in highly prestigious journals such as Journal of Corporate Finance, Financial Management and Managerial Finance. In 2014, I received the Provost’s Award for Outstanding Researcher at CSUEB and the Remmich Outstanding Research Award from the College of Business and Economics.
Vish Hegde
Effective teaching is not just content collection and distribution but also creating an experience in the classroom. Enlivened lectures and interactive discussions not only teach the content but also help students realize their practical relevance and apply them in real-world situations.
Dr. Vish Hegde is a professor of management at the California State University, East Bay. He has over 25 years of experience that spans both academic and industrial organizations. He started his career as a mechanical engineer and has worked for three years in aeronautical design and renewable energy systems areas. He obtained his Ph.D. in Operations Management from the University of Pittsburgh in 1997. He then worked for five years in IT companies of which four years was at PeopleSoft as a senior consultant and product manager. He was involved in the implementation of PeopleSoft ERP software at several companies and in IT infrastructure planning for application hosting services business. He joined CSUEB in 2002 to pursue an academic career, and he strives to bring a blend of academic expertise and industry experience into teaching, research, and consulting. He has published a number of refereed research articles on topics including e-commerce, supply chain management, and project management. He has taught for the executive MBA, graduate, and undergraduate programs of CSUEB. He has taught eleven subjects including project management, operations and supply chain management, e-commerce, business analytics, new product introduction, and management information systems. Dr. Hegde teaches project management certification programs to professionals and gives project management seminars and lectures to industry leaders such as BART and CISCO.
Sweety Law
Fluent in five languages, Dr. Sweety Law studied under and worked closely with Dr. Everett Rogers (author of the seminal “Diffusion of Innovations”) and his associate Dr. Arvind Singhal. A full professor in the College of Business and Economics, Dr. Law brings a global outlook to both her research and pedagogy. Winner of numerous research awards, she has published extensively in top journals including Journal of Workplace Learning, International Journal of Information Systems and Supply Chain Management, and Journal of Communication. She has also contributed book chapters and serves as invited reviewer for journals such as Supply Chain Management: An International Journal. Recipient of several grants including 2013-2014 CSUEB’s Programmatic Excellence in Instruction and Learning (PEIL), Dr. Law’s work in higher education stems from her philosophy to ‘make a difference’.
Zinovy Radovilsky, Ph.D.
Zinovy Radovilsky, Ph.D. is a professor of management and chair in the Department of Management at California State University, East Bay. He has taught a great variety of courses in statistical and quantitative analysis of business, forecasting, operations, and supply chain management. Dr. Radovilsky’s research interests include quantitative optimization in supply chain planning and scheduling, forecasting, e-commerce business modeling, and enterprise resource planning and management. He has published over 30 papers in refereed journals, four book chapters, and one textbook. Dr. Radovilsky served as an editor and member of the board of two research journals, Journal of International Business and Economics, and Journal of Supply Chain and Operations Management.
Jyotishka Ray
I believe in the teaching strategy asserted by Benjamin Franklin – ‘Tell me and I forget, teach me and I may remember, involve me and I learn.’ I always try to create a classroom environment that facilitates discussion and encourages students to share their ideas.
Dr. Jyotishka Ray completed his PhD from the University of Texas at Dallas in Information Systems before joining CSUEB in 2017. He also has a master’s degree in operations research and statistics from the University of North Carolina – Chapel Hill and a bachelor’s degree in mechanical engineering from Indian Institute of Technology. He derives satisfaction in teaching by passing knowledge to the students. His courses include BigData analytics, data analytics using SAS, data warehousing, database management, and Java programing. His research includes commercialization of software products, demonstrations, negotiation, and recommender systems. Dr. Ray has published research articles in Production and Operations Management and Information Systems Research. He recently received Faculty Support Grant for a project involving IoT data analysis.
Filippo Rebessi
A good economic model, with his diagrams and equations, can teach a clever story about people.
Dr. Filippo Rebessi is an assistant professor of economics at the College of Business and Economics at Cal State East Bay. Dr. Filippo received his PhD in Economics from the University of Minnesota in 2016. His main research fields are Macroeconomics and Public Finance. His research has been published in Mathematical Social Sciences and has been presented in various international conferences. In 2017, his Global Economic Analysis course received Quality Matters Certification.
Y. Robert Lin
Learning is a journey which requires commitment and self-discipline to be successful.
Dr. Y. Robert Lin has over 20 years of teaching and consulting experience in accounting and information systems areas. Dr. Lin received his PhD from UCLA, his Master of Accountancy from Florida State, and holds a Certificate of Management Accountant. He is an enrolled agent for the Internal Revenue Services and has passed CPA exams/taught CPA review courses.
Raj Shea
Plant the education seeds and reap the reward upstream.
Dr. Raj Shea is a technology transfer expert who facilitates the licensing and commercialization of a wide variety of NASA technologies. Responsible for administrating a portfolio of existing technologies, Dr. Shea works with clients to identify and evaluate new inventions for commercial potential, markets to and initiates contacts with potential licensees, negotiates and closes license agreements with industry partners, and develops intellectual property protection strategies. . He also performs assessments of patentability, market potential and overall commercial potential and provides recommendations to the team regarding strategic methods to commercialize the technology. He previously served as an International Trade Specialist for the U.S. & Foreign Commercial Service, leading high-tech trade missions to emerging markets and implementing high-priority export promotion programs and events which are central to agency trade development objectives.
Tammie Simmons Mosley
My overall student learning outcome is for students to have knowledge of applicable qualitative and quantitative problem solving skills coupled with an aptitude for technology. These decision-making tools are critical for students to successfully advance themselves forward in the Finance and Real Estate industries.
Dr. Simmons Mosley joined CSUEB’s Finance faculty in 2003. She teaches Finance and Real Estate courses. Prior to joining CSUEB, she was a Finance Professor at Lehigh University. She received her Ph.D. from the University of Wisconsin-Madison’s School of Business. Dr. Simmons Mosley has publications in numerous well respected academic peer reviewed Real Estate and Finance journals including Journal of Real Estate Research, Journal of Housing Economics, Journal of Housing Research, Journal of Real Estate Finance and Economics, Journal of Portfolio Management. Dr. Simmons Mosley incorporates her research and background into teaching courses to help students apply analytical frameworks to model and interpret qualitative concepts to improve their problem-solving skills.
Timothy Wat
If history has taught us anything, it is that one woman or man can change an entire city. So be the change you want to see.
Tim Wat has enjoyed a 20-year career in executive management, business development, technology, and finance. He has turned around industry influencers, helped take companies public, led diverse teams, and planned and executed successful strategy. As an instructor, he is committed to preparing his students for the real world, while also challenging them to attain far more than mere material success. Students concur that Wat’s long experience in executive leadership drives his engagement in the classroom. Aside from teaching, Wat enjoys an active career as a professional jazz pianist throughout Northern California.
Chongqi Wu
Knowledge is powerful. But it is how we use it that defines us. It is without any doubt very important to teach our students useful knowledge, skills and tools like optimization, forecasting, and software applications. I try to show how the knowledge, skills and tools can be used to achieve sustainability, enabling our planet and societies to continue supporting human lives of future generations.
Dr. Wu received his Bachelor of Engineering in Transportation Management from Northern Jiaotong University and MS in Economics from Peking University in China. He obtained his Ph.D. in Business Administration from the University of Illinois at Urbana-Champaign. Before joining CSUEB, he was an assistant professor of management at Alabama A&M University. He has published scholarly articles in journals such as Decision Sciences and International Journal of Production Economics. He serves as reviewer for journals such as Production and Operations Management, Decision Sciences, European Journal of Operational Research, International Journal of Production Economics and International Journal of Production Research, and for publishers such as Pearson and Springer. He currently teaches Decision Sciences, Operations Management, and Supply Chain Management.
Peng Xie
Learning the way to learn via learning is more important than learning what is required in class.
Dr. Peng Xie obtained his PhD in Information System Management from Georgia Institute of Technology and joined California State University, East Bay as an assistant professor in 2017. He puts a great emphasis on inspiring students to use the knowledge and skills learned in class into practices and to identify and solve real-world problems. He has taught six different subjects in both BSBA and MSBA programs and earned excellent teaching evaluations from students. His research interests include digital currencies, financial market, asset pricing, and meta-analysis. Dr. Xie has published a number of peer-refereed research articles on these topics.
Ya You
I believe students should experience frequent and repeated opportunities to act, react, and interact with each other and the instructor. My goal is to provide an active and stimulating learning environment.
Dr. Ya You is an Assistant Professor of Marketing in the College of Business and Economics (CBE) at the California State University, East Bay. She has taught several undergraduate and MBA courses such as Digital Marketing, Marketing Analytics, and Marketing Research. Dr. You received the 2017-2018 CBE Innovative Teaching Award. Her research interests include online word-of-mouth, social media, advertising, and marketing strategies. Her research has been published in Journal of Marketing, and has been covered in several media outlets including Science Daily and Phys.org. She is the recipient of the 2015 Marketing Science Institute H. Paul Root Award. She received her PhD from the University of Central Florida.
How to Apply
To apply to the Bachelor of Science in Business Administration program, visit Cal State Apply.
Deadlines
The application deadlines vary depending on the semester you plan to enter into the program. Please review the Application Information and Deadlines table below.
| Semester | Application Deadline | Transcripts & Other Documents Due |
|---|---|---|
| Fall 2025 | 10/1/24-2/15/25 | 2/28/25 |
For international students, please refer to our International Application and Documents Deadlines.
Admission Requirements
You must complete at least four out of seven of the following requirements before being admitted into the program.
Note: You may complete the remaining lower division major requirements concurrently at a community college, while enrolled in our program. You may also satisfy requirements from credit awarded for external examinations, including the College-Level Examination Program, the International Baccalaureate, the College Board Advanced Placement Tests, and the Defense Language Proficiency Test.
| Lower division Business core requirements (minimum grade required "C-"): |
|---|
| ACCT 210 Introduction to Financial Accounting (3) |
| ACCT 215 Introduction to Managerial Accounting (3) |
| ACCT 220 Legal Environment of Business (3) |
| ECON 200 Principles of Microeconomics (3) |
| ECON 205 Principles of Macroeconomics (3) |
| MATH 180 or MATH 130 or MATH 110 Business Calculus (3) or Calculus I (3) or Finite Math |
| STAT 110 or STAT 100 Elements of Statistics for Bus. & Econ. (3) or Elements of Statistics & Probability (3) |
All of the lower division General Education requirements. Please note: No exceptions will be made if you are missing any of the "Golden Four" (A1, A2, A3, B4), or G.E. Area B3 Science Lab.
All minimum Cal State East Bay junior level transfer requirements.
In order to be accepted at Cal State East Bay into the BSBA Online Degree Completion Program, you must:
- Have completed a minimum of 60 transferable semester (90 quarter) units
- Have a grade point average of 2.0 or better in all transferable units attempted
- Be in good standing at the last college or university attended
- Have completed at least 30 semester (45 quarter) units of college coursework with a grade of "C" or better in each course
At Cal State East Bay, we pride ourselves on putting students first, from the moment you inquire until you graduate. We hope you've found answers to your questions in this support center, but if not, please get in touch.